@inproceedings{DBLP:conf/kdd/InterianDNOKZ09,
author = {Yannet Interian and
Sundar Dorai-Raj and
Igor Naverniouk and
P. J. Opalinski and
Kaustuv and
Dan Zigmond},
title = {Ad quality on TV: predicting television audience retention},
booktitle = {KDD Workshop on Data Mining and Audience Intelligence for
Advertising},
year = {2009},
pages = {85-91},
ee = {http://doi.acm.org/10.1145/1592748.1592760},
crossref = {DBLP:conf/kdd/2009adkdd},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
@proceedings{DBLP:conf/kdd/2009adkdd,
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining
and Audience Intelligence for Advertising, Paris, France,
June 28, 2009},
booktitle = {KDD Workshop on Data Mining and Audience Intelligence for
Advertising},
publisher = {ACM},
year = {2009},
isbn = {978-1-60558-671-7},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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