ChuPBMPCZ09'

BibTeX

@inproceedings{DBLP:conf/kdd/ChuPBMPCZ09,
  author    = {Wei Chu and
               Seung-Taek Park and
               Todd Beaupre and
               Nitin Motgi and
               Amit Phadke and
               Seinjuti Chakraborty and
               Joe Zachariah},
  title     = {A case study of behavior-driven conjoint analysis on Yahoo!:
               front page today module},
  booktitle = {KDD},
  year      = {2009},
  pages     = {1097-1104},
  ee        = {http://doi.acm.org/10.1145/1557019.1557138},
  crossref  = {DBLP:conf/kdd/2009},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/kdd/2009,
  editor    = {John F. Elder IV and
               Fran\c{c}oise Fogelman-Souli{\'e} and
               Peter A. Flach and
               Mohammed Javeed Zaki},
  title     = {Proceedings of the 15th ACM SIGKDD International Conference
               on Knowledge Discovery and Data Mining, Paris, France, June
               28 - July 1, 2009},
  booktitle = {KDD},
  publisher = {ACM},
  year      = {2009},
  isbn      = {978-1-60558-495-9},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}