BibTeX record conf/iwips/PrabhuPAP07

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@inproceedings{DBLP:conf/iwips/PrabhuPAP07,
  author       = {Beena Prabhu and
                  Girish V. Prabhu and
                  Sarit Arora and
                  Anil Paranjape},
  editor       = {Vanessa Evers and
                  Christian Sturm and
                  Mario Alberto Moreno Rocha and
                  Edgar Cambranes{-}Mart{\'{\i}}nez and
                  Thomas Mandl},
  title        = {Emerging Markets: Finding the right Foothold},
  booktitle    = {Designing for Global Markets 8, {IWIPS} 2007, Actually being There,
                  28-30 June 2007, Merida, Mexico, Proceedings of the Eighth International
                  Workshop on Internationalisation of Products and Systems},
  pages        = {31},
  publisher    = {Product {\&} Systems Internationalisation, Inc.},
  year         = {2007},
  timestamp    = {Wed, 28 Mar 2018 12:42:10 +0200},
  biburl       = {https://dblp.org/rec/conf/iwips/PrabhuPAP07.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}