PrabhuPAP07'

BibTeX

@inproceedings{DBLP:conf/iwips/PrabhuPAP07,
  author    = {Beena Prabhu and
               Girish V. Prabhu and
               Sarit Arora and
               Anil Paranjape},
  title     = {Emerging Markets: Finding the right Foothold},
  booktitle = {IWIPS},
  year      = {2007},
  pages     = {31-},
  crossref  = {DBLP:conf/iwips/2007},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/iwips/2007,
  editor    = {Vanessa Evers and
               Christian Sturm and
               Mario Alberto Moreno Rocha and
               Edgar Cambranes Mart\'{\i}nez and
               Thomas Mandl},
  title     = {Designing for Global Markets 8, IWIPS 2007, Actually being
               There, 28-30 June 2007, Merida, Mexico, Proceedings of the
               Eighth International Workshop on Internationalisation of
               Products and Systems},
  booktitle = {IWIPS},
  publisher = {Product {\&} Systems Internationalisation, Inc.},
  year      = {2007},
  isbn      = {0-9722184-7-5},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}