BibTeX record conf/ispe/LiuWY17

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@inproceedings{DBLP:conf/ispe/LiuWY17,
  author       = {Shixiong Liu and
                  Yao Wang and
                  Shubin Yu},
  editor       = {Chun{-}Hsien Chen and
                  Amy J. C. Trappey and
                  Margherita Peruzzini and
                  Josip Stjepandic and
                  Nel Wognum},
  title        = {The Effect of Different Internet Slang Styles on Brand Personality
                  and Ad Persuasion},
  booktitle    = {Transdisciplinary Engineering: {A} Paradigm Shift - Proceedings of
                  the 24th {ISPE} Inc. International Conference on Transdisciplinary
                  Engineering, {TE} 2017, Singapore, July 10-14, 2017},
  series       = {Advances in Transdisciplinary Engineering},
  volume       = {5},
  pages        = {197--204},
  publisher    = {{IOS} Press},
  year         = {2017},
  url          = {https://doi.org/10.3233/978-1-61499-779-5-197},
  doi          = {10.3233/978-1-61499-779-5-197},
  timestamp    = {Sat, 30 Sep 2023 09:50:40 +0200},
  biburl       = {https://dblp.org/rec/conf/ispe/LiuWY17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}