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BibTeX record conf/isdevel/GaoZ14
@inproceedings{DBLP:conf/isdevel/GaoZ14, author = {Shang Gao and Zhe Zhang}, editor = {Vjeran Strahonja and Neven Vrcek and Dijana Plantak Vukovac and Chris Barry and Michael Lang and Henry Linger and Christoph Schneider}, title = {An Exploratory Study on the Adoption of Mobile Advertising in China}, booktitle = {Information Systems Development: Transforming Organisations and Society through Information Systems - Proceedings of the 23rd International Conference on Information Systems Development, {ISD} 2014, Vara{\v{z}}din, Croatia, September 2-4, 2014}, publisher = {Association for Information Systems}, year = {2014}, url = {http://aisel.aisnet.org/isd2014/proceedings/MobileTechnologies/1}, timestamp = {Thu, 12 Jul 2018 15:25:48 +0200}, biburl = {https://dblp.org/rec/conf/isdevel/GaoZ14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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