BibTeX record conf/ipcc/Mogull18

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@inproceedings{DBLP:conf/ipcc/Mogull18,
  author       = {Scott A. Mogull},
  title        = {Primary Messages of {DTC} Advertising during the Product Life Cycle:
                  {A} Case Study},
  booktitle    = {{IEEE} International Professional Communication Conference, ProComm
                  2018, Toronto, ON, Canada, July 22-25, 2018},
  pages        = {150--158},
  publisher    = {{IEEE}},
  year         = {2018},
  url          = {https://doi.org/10.1109/ProComm.2018.00039},
  doi          = {10.1109/PROCOMM.2018.00039},
  timestamp    = {Fri, 09 Apr 2021 18:41:12 +0200},
  biburl       = {https://dblp.org/rec/conf/ipcc/Mogull18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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