Davide Bolchini Franca Garzotto Fabio Sorce Does Branding Need Web Usability? A Value-Oriented Empirical Study. 652-665 2009 INTERACT (2) http://dx.doi.org/10.1007/978-3-642-03658-3_70 conf/interact/2009-2 db/conf/interact/interact2009-2.html#BolchiniGS09