BibTeX record conf/imms/HsiaoH19

download as .bib file

@inproceedings{DBLP:conf/imms/HsiaoH19,
  author       = {Chih{-}Yi Hsiao and
                  Meng{-}Wen Hsieh},
  title        = {How to interact brand and management strategy to create firm value},
  booktitle    = {Proceedings of the 2019 2nd International Conference on Information
                  Management and Management Sciences, {IMMS} 2019, Chengdu, China, August
                  23-25, 2019},
  pages        = {38--42},
  publisher    = {{ACM}},
  year         = {2019},
  url          = {https://doi.org/10.1145/3357292.3357296},
  doi          = {10.1145/3357292.3357296},
  timestamp    = {Thu, 16 Nov 2023 12:08:59 +0100},
  biburl       = {https://dblp.org/rec/conf/imms/HsiaoH19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.