BibTeX record conf/ieem/ZhangZRTL19

download as .bib file

@inproceedings{DBLP:conf/ieem/ZhangZRTL19,
  author       = {Haixin Zhang and
                  Yali Zhang and
                  Anastasiia Ryzhkova and
                  Chrissie Diane Tan and
                  Feng Li},
  title        = {Social Media Marketing Activities and Customers' Purchase Intention:
                  The Mediating Effect of Brand Image},
  booktitle    = {2019 {IEEE} International Conference on Industrial Engineering and
                  Engineering Management, {IEEM} 2019, Macao, Macao, December 15-18,
                  2019},
  pages        = {369--373},
  publisher    = {{IEEE}},
  year         = {2019},
  url          = {https://doi.org/10.1109/IEEM44572.2019.8978520},
  doi          = {10.1109/IEEM44572.2019.8978520},
  timestamp    = {Tue, 04 Feb 2020 13:24:35 +0100},
  biburl       = {https://dblp.org/rec/conf/ieem/ZhangZRTL19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics