Helen Ashman Tim J. Brailsford Peter Brusilovsky Personal Services: Debating the Wisdom of Personalisation. 1-11 2009 ICWL http://dx.doi.org/10.1007/978-3-642-03426-8_1 conf/icwl/2009 db/conf/icwl/icwl2009.html#AshmanBB09