A Peer-to-Peer Advertising Game.

Paolo Avesani Alessandro Agostini A Peer-to-Peer Advertising Game. 28-42 http://springerlink.metapress.com/openurl.asp?genre=article&issn=0302-9743&volume=2910&spage=28 2003 conf/icsoc/2003 ICSOC db/conf/icsoc/icsoc2003.html#AvesaniA03