BibTeX record conf/icmecg/XuH20

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@inproceedings{DBLP:conf/icmecg/XuH20,
  author       = {Weiqi Xu and
                  Yu He},
  title        = {Study on Lululemon's Marketing Localization Strategy in China Based
                  on the Marketing Theory of 4Cs},
  booktitle    = {{ICMECG} 2020: International Conference on Management of e-Commerce
                  and e-Government, Jeju Island, Republic of Korea, July, 2020},
  pages        = {71--79},
  publisher    = {{ACM}},
  year         = {2020},
  url          = {https://dl.acm.org/doi/10.1145/3409891.3409911},
  doi          = {10.1145/3409891.3409911},
  timestamp    = {Fri, 17 Nov 2023 14:39:49 +0100},
  biburl       = {https://dblp.org/rec/conf/icmecg/XuH20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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