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BibTeX record conf/icmecg/XuH20
@inproceedings{DBLP:conf/icmecg/XuH20, author = {Weiqi Xu and Yu He}, title = {Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs}, booktitle = {{ICMECG} 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020}, pages = {71--79}, publisher = {{ACM}}, year = {2020}, url = {https://dl.acm.org/doi/10.1145/3409891.3409911}, doi = {10.1145/3409891.3409911}, timestamp = {Fri, 17 Nov 2023 14:39:49 +0100}, biburl = {https://dblp.org/rec/conf/icmecg/XuH20.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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