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BibTeX record conf/icmecg/KoL21
@inproceedings{DBLP:conf/icmecg/KoL21, author = {Hsiu{-}Chia Ko and Pei{-}Zhen Lu}, title = {The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: {A} Meaning Transfer Theory Perspective}, booktitle = {{ICMECG} 2021: 8th International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July 4 - 6, 2021}, pages = {29--35}, publisher = {{ACM}}, year = {2021}, url = {https://doi.org/10.1145/3483816.3483822}, doi = {10.1145/3483816.3483822}, timestamp = {Fri, 17 Nov 2023 14:37:00 +0100}, biburl = {https://dblp.org/rec/conf/icmecg/KoL21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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