BlecharCD05'

BibTeX

@inproceedings{DBLP:conf/icmb/BlecharCD05,
  author    = {Jennifer Blechar and
               Ioanna D. Constantiou and
               Jan Damsgaard},
  title     = {The Role of Marketing in the Adoption of New Mobile Services:
               Is it Worth the Investment?},
  booktitle = {ICMB},
  year      = {2005},
  pages     = {370-376},
  ee        = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.104},
  crossref  = {DBLP:conf/icmb/2005},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/icmb/2005,
  title     = {2005 International Conference on Mobile Business (ICMB 2005),
               11-13 July 2005, Sydney, Australia},
  booktitle = {ICMB},
  publisher = {IEEE Computer Society},
  year      = {2005},
  isbn      = {0-7695-2367-6},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}