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BibTeX record conf/icimtech/KoerniawanCH23
@inproceedings{DBLP:conf/icimtech/KoerniawanCH23, author = {Dwiki Adisaputra Koerniawan and Andreas Raharto Condrobimo and Hendry Hartono}, title = {Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention}, booktitle = {International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023}, pages = {131--136}, publisher = {{IEEE}}, year = {2023}, url = {https://doi.org/10.1109/ICIMTech59029.2023.10278029}, doi = {10.1109/ICIMTECH59029.2023.10278029}, timestamp = {Thu, 26 Oct 2023 17:26:35 +0200}, biburl = {https://dblp.org/rec/conf/icimtech/KoerniawanCH23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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