Personalisation and Customisation - A Strategic Leverage to Sustain eTrading Market Share.

Jimmy Liu S. J. Fischer S. Peters Personalisation and Customisation - A Strategic Leverage to Sustain eTrading Market Share. 40-47 2005 conf/iceis/2005 ICEIS (4) db/conf/iceis/iceis2005-4.html#LiuFP05