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BibTeX record conf/icdm/ZhangWR14
@inproceedings{DBLP:conf/icdm/ZhangWR14, author = {Ya Zhang and Yi Wei and Jianbiao Ren}, editor = {Ravi Kumar and Hannu Toivonen and Jian Pei and Joshua Zhexue Huang and Xindong Wu}, title = {Multi-touch Attribution in Online Advertising with Survival Theory}, booktitle = {2014 {IEEE} International Conference on Data Mining, {ICDM} 2014, Shenzhen, China, December 14-17, 2014}, pages = {687--696}, publisher = {{IEEE} Computer Society}, year = {2014}, url = {https://doi.org/10.1109/ICDM.2014.130}, doi = {10.1109/ICDM.2014.130}, timestamp = {Tue, 07 May 2024 20:06:23 +0200}, biburl = {https://dblp.org/rec/conf/icdm/ZhangWR14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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