Tianyi Jiang Alexander Tuzhilin Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences. 173-182 2007 ICDM http://doi.ieeecomputersociety.org/10.1109/ICDM.2007.14 conf/icdm/2007 db/conf/icdm/icdm2007.html#JiangT07