Using Contextual Information in Transactional Segmentation: An Empirical Study in E-Commerce.

M. F. Faraone Michele Gorgoglione Cosimo Palmisano Using Contextual Information in Transactional Segmentation: An Empirical Study in E-Commerce. 796-805 2008 ICDM Workshops http://dx.doi.org/10.1109/ICDMW.2008.64 conf/icdm/2008w db/conf/icdm/icdmw2008.html#FaraoneGP08