Suhail Ansari Ron Kohavi Llew Mason Zijian Zheng Integrating E-Commerce and Data Mining: Architecture and Challenges. 27-34 2001 conf/icdm/2001 ICDM http://doi.ieeecomputersociety.org/10.1109/ICDM.2001.989497 db/conf/icdm/icdm2001.html#AnsariKMZ01