BibTeX record conf/icdec/EllouzeC22

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@inproceedings{DBLP:conf/icdec/EllouzeC22,
  author       = {Molka Triki Ellouze and
                  Amel Chaabouni},
  editor       = {Mohamed Anis Bach Tobji and
                  Rim Jallouli and
                  Vasile Alecsandru Strat and
                  Ana Maria Soares and
                  Adriana AnaMaria Davidescu},
  title        = {Cause-Related Marketing: Towards an Exploration of the Factors Favoring
                  the Purchase Intention of the Tunisian Consumer},
  booktitle    = {Digital Economy. Emerging Technologies and Business Innovation - 7th
                  International Conference on Digital Economy, ICDEc 2022, Bucharest,
                  Romania, May 9-11, 2022, Proceedings},
  series       = {Lecture Notes in Business Information Processing},
  volume       = {461},
  pages        = {147--158},
  publisher    = {Springer},
  year         = {2022},
  url          = {https://doi.org/10.1007/978-3-031-17037-9\_10},
  doi          = {10.1007/978-3-031-17037-9\_10},
  timestamp    = {Sat, 11 Mar 2023 00:11:49 +0100},
  biburl       = {https://dblp.org/rec/conf/icdec/EllouzeC22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}