BibTeX record conf/iccmb/Ko20

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@inproceedings{DBLP:conf/iccmb/Ko20,
  author       = {Hsiu{-}Chia Ko},
  title        = {How Users' Mental Imagery and Mental Simulation Influence Their Urge
                  to Buy Impulsively: The Context of Facebook Video Ads},
  booktitle    = {{ICCMB} 2020: The 3rd International Conference on Computers in Management
                  and Business, Tokyo, Japan, January 31 - February 2, 2020},
  pages        = {84--88},
  publisher    = {{ACM}},
  year         = {2020},
  url          = {https://doi.org/10.1145/3383845.3383864},
  doi          = {10.1145/3383845.3383864},
  timestamp    = {Tue, 07 Apr 2020 13:23:20 +0200},
  biburl       = {https://dblp.org/rec/conf/iccmb/Ko20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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