Noam Nisan Jason Bayer Deepak Chandra Tal Franji Robert Gardner Yossi Matias Neil Rhodes Misha Seltzer Danny Tom Hal R. Varian Dan Zigmond Google's Auction for TV Ads. 309-327 2009 ICALP (2) http://dx.doi.org/10.1007/978-3-642-02930-1_26 conf/icalp/2009-2 db/conf/icalp/icalp2009-2.html#NisanBCFGMRSTVZ09