default search action
BibTeX record conf/icacds/GuptaC20
@inproceedings{DBLP:conf/icacds/GuptaC20, author = {Shubham Gupta and Sneha Chokshi}, editor = {Mayank Singh and P. K. Gupta and Vipin Tyagi and Jan Flusser and Tuncer I. {\"{O}}ren and Gianluca Valentino}, title = {Digital Marketing Effectiveness Using Incrementality}, booktitle = {Advances in Computing and Data Sciences - 4th International Conference, {ICACDS} 2020, Valletta, Malta, April 24-25, 2020, Revised Selected Papers}, series = {Communications in Computer and Information Science}, volume = {1244}, pages = {66--75}, publisher = {Springer}, year = {2020}, url = {https://doi.org/10.1007/978-981-15-6634-9\_7}, doi = {10.1007/978-981-15-6634-9\_7}, timestamp = {Sat, 30 Sep 2023 09:43:12 +0200}, biburl = {https://dblp.org/rec/conf/icacds/GuptaC20.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.