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@inproceedings{DBLP:conf/ht/Neumuller00,
author = {Moritz Neum{\"u}ller},
title = {A semiotic analysis of iMarketing tools},
booktitle = {Hypertext},
year = {2000},
pages = {238-239},
ee = {http://doi.acm.org/10.1145/336296.336397},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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