DBLP Record 'conf/hicss/OckerM03'

BibTeX

@inproceedings{DBLP:conf/hicss/OckerM03,
  author    = {Rosalie J. Ocker and
               Susan Mudambi},
  title     = {Assessing the Readiness of Firms for CRM: A Literature Review
               and Research Model},
  booktitle = {HICSS},
  year      = {2003},
  pages     = {181},
  ee        = {http://computer.org/proceedings/hicss/1874/track7/187470181aabs.htm},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}