| | |
@inproceedings{DBLP:conf/hicss/OckerM03,
author = {Rosalie J. Ocker and
Susan M. Mudambi},
title = {Assessing the Readiness of Firms for CRM: A Literature Review
and Research Model},
booktitle = {HICSS},
year = {2003},
pages = {181},
ee = {http://computer.org/proceedings/hicss/1874/track7/187470181aabs.htm},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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