BibTeX record conf/hicss/MattkeMM19

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@inproceedings{DBLP:conf/hicss/MattkeMM19,
  author       = {Jens Mattke and
                  Lea Katharina M{\"{u}}ller and
                  Christian Maier},
  editor       = {Tung Bui},
  title        = {Paid, Owned and Earned Media: {A} Qualitative Comparative Analysis
                  revealing Attributes Influencing Consumer's Brand Attitude in Social
                  Media},
  booktitle    = {52nd Hawaii International Conference on System Sciences, {HICSS} 2019,
                  Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019},
  pages        = {1--10},
  publisher    = {ScholarSpace},
  year         = {2019},
  url          = {https://hdl.handle.net/10125/59520},
  timestamp    = {Wed, 04 May 2022 13:02:36 +0200},
  biburl       = {https://dblp.org/rec/conf/hicss/MattkeMM19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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