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BibTeX record conf/hicss/MaLHCC23
@inproceedings{DBLP:conf/hicss/MaLHCC23, author = {Tengteng Ma and Yingda Lu and Yuheng Hu and Xi Chen and Yuxin Chen}, editor = {Tung X. Bui}, title = {Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement}, booktitle = {56th Hawaii International Conference on System Sciences, {HICSS} 2023, Maui, Hawaii, USA, January 3-6, 2023}, pages = {3567--3576}, publisher = {ScholarSpace}, year = {2023}, url = {https://hdl.handle.net/10125/103068}, timestamp = {Thu, 16 Feb 2023 16:52:47 +0100}, biburl = {https://dblp.org/rec/conf/hicss/MaLHCC23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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