BibTeX record conf/hicss/HsiaoY15

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@inproceedings{DBLP:conf/hicss/HsiaoY15,
  author       = {Chun{-}Hua Hsiao and
                  Chao{-}Chi Yang},
  editor       = {Tung X. Bui and
                  Ralph H. Sprague Jr.},
  title        = {Exploring the Effect of Experiential Marketing on Movie-Watching Intention
                  - The Example of Mobile Movie Theme Games},
  booktitle    = {48th Hawaii International Conference on System Sciences, {HICSS} 2015,
                  Kauai, Hawaii, USA, January 5-8, 2015},
  pages        = {1179--1186},
  publisher    = {{IEEE} Computer Society},
  year         = {2015},
  url          = {https://doi.org/10.1109/HICSS.2015.143},
  doi          = {10.1109/HICSS.2015.143},
  timestamp    = {Fri, 24 Mar 2023 00:02:17 +0100},
  biburl       = {https://dblp.org/rec/conf/hicss/HsiaoY15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}