Parissa Haghirian Maria Madlberger Andrea Tanuskova Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. 2005 conf/hicss/2005 HICSS http://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311 db/conf/hicss/hicss2005-1.html#HaghirianMT05