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BibTeX record conf/hci/XieZWT23
@inproceedings{DBLP:conf/hci/XieZWT23, author = {Yubin Xie and Ronggang Zhou and Xiaorui Wang and Bei{-}ping Tang}, editor = {Panayiotis Zaphiris and Andri Ioannou and Robert A. Sottilare and Jessica Schwarz and Fiona Fui{-}Hoon Nah and Keng Siau and June Wei and Gavriel Salvendy}, title = {Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy}, booktitle = {{HCI} International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, {HCII} 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part {VII}}, series = {Lecture Notes in Computer Science}, volume = {14060}, pages = {550--562}, publisher = {Springer}, year = {2023}, url = {https://doi.org/10.1007/978-3-031-48060-7\_42}, doi = {10.1007/978-3-031-48060-7\_42}, timestamp = {Fri, 24 Nov 2023 11:44:33 +0100}, biburl = {https://dblp.org/rec/conf/hci/XieZWT23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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