Jun Liu Ying Liu Hui Li Dingjun Li Pei-Luen Patrick Rau Acceptance of Mobile Entertainment by Chinese Rural People. 335-344 2009 HCI (6) http://dx.doi.org/10.1007/978-3-642-02710-9_37 conf/hci/2009-6 db/conf/hci/hci2009-6.html#LiuLLLR09