"Seeing Is Not Believing But Interpreting", Inducing Trust Through Institutional Symbolism: A Conceptual Framework for Online Trust Building in a Web Mediated Information Environment.

Emma Nuraihan Mior Ibrahim Nor Laila Md. Noor Shafie Mehad "Seeing Is Not Believing But Interpreting", Inducing Trust Through Institutional Symbolism: A Conceptual Framework for Online Trust Building in a Web Mediated Information Environment. 64-73 2007 conf/hci/2007-9 HCI (9) http://dx.doi.org/10.1007/978-3-540-73354-6_8 db/conf/hci/hci2007-9.html#IbrahimNM07