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BibTeX record conf/hci/ChenR22a
@inproceedings{DBLP:conf/hci/ChenR22a, author = {Haoyu Chen and Jifan Ren}, editor = {Gavriel Salvendy and June Wei}, title = {The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads - From the Angle of Narrative Persuasion}, booktitle = {Design, Operation and Evaluation of Mobile Communications - Third International Conference, {MOBILE} 2022, Held as Part of the 24th {HCI} International Conference, {HCII} 2022, Virtual Event, June 26 - July 1, 2022, Proceedings}, series = {Lecture Notes in Computer Science}, volume = {13337}, pages = {223--234}, publisher = {Springer}, year = {2022}, url = {https://doi.org/10.1007/978-3-031-05014-5\_18}, doi = {10.1007/978-3-031-05014-5\_18}, timestamp = {Tue, 21 Jun 2022 15:24:38 +0200}, biburl = {https://dblp.org/rec/conf/hci/ChenR22a.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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