Sudha Velusamy Lakshmi Gopal Sridhar Varadarajan Shalabh Bhatnagar Fuzzy Clustering Based Ad Recommendation for TV Programs. 175-184 2007 conf/euroitv/2007 EuroITV http://dx.doi.org/10.1007/978-3-540-72559-6_19 db/conf/euroitv/euroitv2007.html#VelusamyGVB07