default search action
BibTeX record conf/enter/MaurerW11
@inproceedings{DBLP:conf/enter/MaurerW11, author = {Christian Maurer and Rona Wiegmann}, editor = {Rob Law and Matthias Fuchs and Francesco Ricci}, title = {Effectiveness of Advertising on Social Network Sites: {A} Case Study on Facebook}, booktitle = {Information and Communication Technologies in Tourism 2011 - Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011}, pages = {485--498}, publisher = {Springer Vienna}, year = {2011}, url = {https://doi.org/10.1007/978-3-7091-0503-0\_39}, doi = {10.1007/978-3-7091-0503-0\_39}, timestamp = {Thu, 28 Sep 2023 20:46:00 +0200}, biburl = {https://dblp.org/rec/conf/enter/MaurerW11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.