Design of Ubiquitous Referral Marketing: A Business Model and Method.

Kyoung Jun Lee Jong Chul Lee Design of Ubiquitous Referral Marketing: A Business Model and Method. 102-111 2006 conf/ecweb/2006 EC-Web http://dx.doi.org/10.1007/11823865_11 db/conf/ecweb/ecweb2006.html#LeeL06