Jaap Gordijn Hans Akkermans Hans van Vliet Edwin Paalvast Selling Bits: A Matter of Creating Consumer Value. 48-62 http://link.springer.de/link/service/series/0558/bibs/1875/18750048.htm 2000 conf/ecweb/2000 EC-Web db/conf/ecweb/ecweb2000.html#GordijnAVP00