ZhangOKK11'

@inproceedings{DBLP:conf/ecis/ZhangOKK11,
  author    = {Chen Zhang and
               Anssi {\"O}{\"o}rni and
               William J. Kettinger and
               Jeffrey Kaleta},
  title     = {A fork in the road: a conceptual model of online consumer
               iterative search},
  booktitle = {ECIS},
  year      = {2011},
  ee        = {http://is2.lse.ac.uk/asp/aspecis/20110220.pdf},
  crossref  = {DBLP:conf/ecis/2011},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/ecis/2011,
  editor    = {Virpi Kristiina Tuunainen and
               Matti Rossi and
               Joe Nandhakumar},
  title     = {19th European Conference on Information Systems, ECIS 2011,
               Helsinki, Finland, June 9-11, 2011},
  booktitle = {ECIS},
  year      = {2011},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}