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BibTeX record conf/ecis/Sigala04
@inproceedings{DBLP:conf/ecis/Sigala04, author = {Marianna Sigala}, editor = {Timo Leino and Timo Saarinen and Stefan Klein}, title = {Customer relationship management {(CRM)} evaluation: diffusing crm benefits into business processes}, booktitle = {Proceedings of the 13th European Conference on Information Systems, The European {IS} Profession in the Global Networking Environment, {ECIS} 2004, Turku, Finland, June 14-16, 2004}, pages = {1789--1800}, year = {2004}, url = {http://aisel.aisnet.org/ecis2004/172}, timestamp = {Fri, 26 Jan 2018 10:47:50 +0100}, biburl = {https://dblp.org/rec/conf/ecis/Sigala04.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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