<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/ecis/HaghirianM05" mdate="2011-11-23">
<author>Parissa Haghirian</author>
<author>Maria Madlberger</author>
<title>Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.</title>
<year>2005</year>
<crossref>conf/ecis/2005</crossref>
<booktitle>ECIS</booktitle>
<ee>http://is2.lse.ac.uk/asp/aspecis/20050038.pdf</ee>
<url>db/conf/ecis/ecis2005.html#HaghirianM05</url>
<pages>447-458</pages>
</inproceedings>
</dblp>
