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BibTeX record conf/ecis/ChenPCH12
@inproceedings{DBLP:conf/ecis/ChenPCH12, author = {Hsin Chen and Anastasia Papazafeiropoulou and Ta{-}Kang Chen and Hsiu{-}Wen Liu}, title = {Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool}, booktitle = {20th European Conference on Information Systems, {ECIS} 2012, Barcelona, Spain, June 10-13, 2012}, pages = {7}, year = {2012}, url = {http://aisel.aisnet.org/ecis2012/7}, timestamp = {Mon, 05 Dec 2016 15:14:00 +0100}, biburl = {https://dblp.org/rec/conf/ecis/ChenPCH12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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