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BibTeX record conf/cikm/MishraHVYHS21
@inproceedings{DBLP:conf/cikm/MishraHVYHS21, author = {Shaunak Mishra and Changwei Hu and Manisha Verma and Kevin Yen and Yifan Hu and Maxim Sviridenko}, editor = {Gianluca Demartini and Guido Zuccon and J. Shane Culpepper and Zi Huang and Hanghang Tong}, title = {{TSI:} An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity}, booktitle = {{CIKM} '21: The 30th {ACM} International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021}, pages = {4036--4045}, publisher = {{ACM}}, year = {2021}, url = {https://doi.org/10.1145/3459637.3481957}, doi = {10.1145/3459637.3481957}, timestamp = {Sat, 17 Dec 2022 21:30:20 +0100}, biburl = {https://dblp.org/rec/conf/cikm/MishraHVYHS21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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