BibTeX record conf/cikm/LiuYMWD23

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@inproceedings{DBLP:conf/cikm/LiuYMWD23,
  author       = {Wanjun Liu and
                  Xiufan Yu and
                  Jialiang Mao and
                  Xiaoxu Wu and
                  Justin Dyer},
  editor       = {Ingo Frommholz and
                  Frank Hopfgartner and
                  Mark Lee and
                  Michael Oakes and
                  Mounia Lalmas and
                  Min Zhang and
                  Rodrygo L. T. Santos},
  title        = {Quantifying the Effectiveness of Advertising: {A} Bootstrap Proportion
                  Test for Brand Lift Testing},
  booktitle    = {Proceedings of the 32nd {ACM} International Conference on Information
                  and Knowledge Management, {CIKM} 2023, Birmingham, United Kingdom,
                  October 21-25, 2023},
  pages        = {1627--1636},
  publisher    = {{ACM}},
  year         = {2023},
  url          = {https://doi.org/10.1145/3583780.3615021},
  doi          = {10.1145/3583780.3615021},
  timestamp    = {Fri, 27 Oct 2023 20:40:48 +0200},
  biburl       = {https://dblp.org/rec/conf/cikm/LiuYMWD23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}