BroderGJ11'

@inproceedings{DBLP:conf/cikm/BroderGJ11,
  author    = {Andrei Z. Broder and
               Evgeniy Gabrilovich and
               Vanja Josifovski},
  title     = {Information retrieval challenges in computational advertising},
  booktitle = {CIKM},
  year      = {2011},
  pages     = {2611-2612},
  ee        = {http://doi.acm.org/10.1145/2063576.2064037},
  crossref  = {DBLP:conf/cikm/2011},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/cikm/2011,
  editor    = {Craig Macdonald and
               Iadh Ounis and
               Ian Ruthven},
  title     = {Proceedings of the 20th ACM Conference on Information and
               Knowledge Management, CIKM 2011, Glasgow, United Kingdom,
               October 24-28, 2011},
  booktitle = {CIKM},
  publisher = {ACM},
  year      = {2011},
  isbn      = {978-1-4503-0717-8},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}