BharadwajMSSVXY10'

@inproceedings{DBLP:conf/cikm/BharadwajMSSVXY10,
  author    = {Vijay Bharadwaj and
               Wenjing Ma and
               Michael Schwarz and
               Jayavel Shanmugasundaram and
               Erik Vee and
               Jack Xie and
               Jian Yang},
  title     = {Pricing guaranteed contracts in online display advertising},
  booktitle = {CIKM},
  year      = {2010},
  pages     = {399-408},
  ee        = {http://doi.acm.org/10.1145/1871437.1871491},
  crossref  = {DBLP:conf/cikm/2010},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/cikm/2010,
  editor    = {Jimmy Huang and
               Nick Koudas and
               Gareth J. F. Jones and
               Xindong Wu and
               Kevyn Collins-Thompson and
               Aijun An},
  title     = {Proceedings of the 19th ACM Conference on Information and
               Knowledge Management, CIKM 2010, Toronto, Ontario, Canada,
               October 26-30, 2010},
  booktitle = {CIKM},
  publisher = {ACM},
  year      = {2010},
  isbn      = {978-1-4503-0099-5},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}