BeckerBGJP09'

@inproceedings{DBLP:conf/cikm/BeckerBGJP09,
  author    = {Hila Becker and
               Andrei Z. Broder and
               Evgeniy Gabrilovich and
               Vanja Josifovski and
               Bo Pang},
  title     = {What happens after an ad click?: quantifying the impact
               of landing pages in web advertising},
  booktitle = {CIKM},
  year      = {2009},
  pages     = {57-66},
  ee        = {http://doi.acm.org/10.1145/1645953.1645964},
  crossref  = {DBLP:conf/cikm/2009},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/cikm/2009,
  editor    = {David Wai-Lok Cheung and
               Il-Yeol Song and
               Wesley W. Chu and
               Xiaohua Hu and
               Jimmy J. Lin},
  title     = {Proceedings of the 18th ACM Conference on Information and
               Knowledge Management, CIKM 2009, Hong Kong, China, November
               2-6, 2009},
  booktitle = {CIKM},
  publisher = {ACM},
  year      = {2009},
  isbn      = {978-1-60558-512-3},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}