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BibTeX record conf/cikm/BeckerBGJP09
@inproceedings{DBLP:conf/cikm/BeckerBGJP09, author = {Hila Becker and Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang}, editor = {David Wai{-}Lok Cheung and Il{-}Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy Lin}, title = {What happens after an ad click?: quantifying the impact of landing pages in web advertising}, booktitle = {Proceedings of the 18th {ACM} Conference on Information and Knowledge Management, {CIKM} 2009, Hong Kong, China, November 2-6, 2009}, pages = {57--66}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1645953.1645964}, doi = {10.1145/1645953.1645964}, timestamp = {Wed, 30 Aug 2023 13:11:18 +0200}, biburl = {https://dblp.org/rec/conf/cikm/BeckerBGJP09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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