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BibTeX record conf/bled/MalaskaN12
@inproceedings{DBLP:conf/bled/MalaskaN12, author = {Minna M{\"{a}}l{\"{a}}sk{\"{a}} and Waqar Nadeem}, title = {Examining the Nature of an Online Brand Community as a {B2B} Brand Communication Platform: {A} Netnographic Analysis of the {CISCO} LinkedIn Group}, booktitle = {25th Bled eConference: eTrust: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Bled, Slovenia, June 17-20, 2012}, pages = {19}, year = {2012}, url = {http://aisel.aisnet.org/bled2012/19}, timestamp = {Sat, 26 Nov 2016 17:40:06 +0100}, biburl = {https://dblp.org/rec/conf/bled/MalaskaN12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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