BibTeX record conf/amcis/LuWWYW15

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@inproceedings{DBLP:conf/amcis/LuWWYW15,
  author       = {Yaobin Lu and
                  Chuang Wang and
                  Tailai Wu and
                  Chen Yang and
                  Jinlin Wan},
  title        = {When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad
                  Endorsers in Social Media},
  booktitle    = {21st Americas Conference on Information Systems, {AMCIS} 2015, Puerto
                  Rico, August 13-15, 2015},
  publisher    = {Association for Information Systems},
  year         = {2015},
  url          = {http://aisel.aisnet.org/amcis2015/e-Biz/GeneralPresentations/14},
  timestamp    = {Fri, 10 Aug 2018 22:38:11 +0200},
  biburl       = {https://dblp.org/rec/conf/amcis/LuWWYW15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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