Pricing Strategy in Online Retailing Marketplaces of Homogeneous Goods: Should High Reputation Seller Charge More?.

Yuewen Liu Kwok Kee Wei Huaping Chen Pricing Strategy in Online Retailing Marketplaces of Homogeneous Goods: Should High Reputation Seller Charge More?. 155-168 2009 AMCIS/SIGeBIZ http://dx.doi.org/10.1007/978-3-642-03132-8_13 conf/amcis/2009sigebiz db/conf/amcis/sigebiz2009.html#LiuWC09